HEY! YOU! Have you taken the 2012 Reader Survey yet? If not, you need to get on that. Whether this is your first time here or you read everyday – whether you’re a stranger, friend or relative – please take a moment to give me some feedback! It’s quick and painless, and you’ll be helping me so much! Thank you!
Last week I talked about my personal goals for 2013, and today I want to talk about my business goals for 2013. And boy, is it a long list. 2012 was the “sink or swim” year for this business and truly the year exceeded my expectations in every way. I am so overwhelmed and so very very grateful to all of my clients and cheerleaders. I would not be here right now, planning for another year, without you all.
The year I am about to embark on is going to be totally unlike any year in this business so far – I won’t be taking on any big weddings or new family clients. (I will continue to work with family clients that I have already worked with in the past, however.) I’m going to focus solely on elopements and couples/engagement portraits. I wanted this business to be a Monday to Friday business, but I wanted to continue to shoot weddings – and now that I’ve found a way to make that work, I can’t wait to actually put it into practice full steam this year. I’m so so pleased with where I’ve ended the year, but it isn’t time to relax just yet. Now is the time to ask how I can make this business bigger, better, and more efficient for 2013. How I can make my clients even happier; streamline my systems even more; up turnaround times; and deliver a finished product that truly represents both my clients and myself as an artist?
- Get rid of DVDs and deliver all photographs via download (I just switched to PASS, and I am so excited!)
- Blog each wedding/session on the day I deliver the photographs to the client (instead of weeks later)
- Get my accounting systems a little more organized
- Start using ShootQ
- Completely rebrand/redesign the website to better reflect my elopement specialization (I’m looking forward to starting this process with Second Street Creative early next year. You can see my inspiration for the new site here: 2013 Branding.)
- Photograph at least two destination elopements next year (Where are you getting married? Rome? Paris? Barcelona? Tahiti? Buenos Aires? I’ll literally go anywhere!)
- Better streamline my mentoring sessions and continue working with one photographer a month
- Plan a workshop for fall 2013
- Infuse more creativity into my work and really fine tune both my shooting and post production style
- Attend What If Conference in February and hopefully walk away with lots of big ideas for the evolution of this business
- Hire an office manager by the second half of 2013
- Go totally paperless
- Avoid working weekends as much as possible – ideally no more than one working weekend a month
- Avoid pulling all nighters to get post production done in a timely manner. I need to set clear boundaries for myself, and that means turning off the computer at a reasonable hour each night
- Explore new and creative marketing options