Some of you may have noticed the Katie Jane Photography Facebook page seems to have disappeared. This is because I deleted my personal account and my business page along with it. I am curbing back my social media usage this year. Partly to be more present in my own real life, and partly because I am tired of Facebook holding my business posts hostage. If you have a business and want your Facebook posts to reach more than a few people, Facebook expects you to fork over cash for each one. Which I sometimes did, with minimal return on my investment. My clients just don’t find me on Facebook – they/you find me through Google, word of mouth, and Instagram. Sharing anything on Facebook was like yelling into a canyon – only my own voice echoed back.
When I did my taxes and saw where my money went last year, I wasn’t happy to see what I had given Facebook, and how little I had gotten in return. I think I can continue to grow my business without them, and so I’ll be taking the money I would normally use to boost my Facebook posts and putting it toward loving my clients. While I have always tried to give my clients the best customer service possible, this year I am recommitting to that goal in a big way. My time and money are better served taking care of my clients and their needs, and that’s what I’m going to do.
I’ve always maintained that I don’t shoot for wedding blogs, and I would like to now add that I don’t shoot for Facebook “likes.” I shoot for YOU. That was true almost eight years ago when I started this business, and it’s truer than ever today.
(And speaking of being present in one’s life, my friend Kelly Prizel wrote a post recently that really hit home for me. I could elaborate more, but just go read Kelly’s post because she summed up my feelings about stepping away from social media more perfectly than I could have.)